Many of the approaches that are currently used to communicate in controversial, high concern or crisis situations are based on public agency models of public relations. These often less than truthful, sender-orientated methods take their core direction from PR strategies developed in the 50s and 60s largely at the behest of ‘Big Tobacco.’ These fail […]
Tag: risk
Thoughts on Food Risk Communication
Communication around issues of food risks has been a major task of food information associations around the world. Strategies borrowed from PR, demographic-based targeting, linear educational models, and use of ‘expert’ authorities and third party techniques are standard approaches to communicating food safety to diverse audiences. This article looks at some of the problems around […]
Decide Announce & Defend (DAD)
In our transparent Risk Society, the Decide, Announce, & Defend (DAD) approach to risk management and policy development is failing. Risk decisions should be infused into a long-term, interactive risk communication process that begins right at the beginning of decision/policy-making and continues as part of any organic process, embracing feedback and modifying decisions and communication […]
Risk Communication & Biobusiness
Challenges facing organizations in Asia-Pacific Executive summary of presentation given at NZBIO Conference 2013 by Dr Andrew Powell CEO, Asia Biobusiness. Over the last 30 years the science of risk communication has been applied as part of efforts to communicate risks to audiences in a more effective manner. Demand for information on risks affecting the public […]
6th Asian Food Safety & Nutrition Conference
Note: Asia Biobusiness presented the following abstract at the 6th Asian Food Safety & Nutrition Conference in Singapore, November 26–28, 2012. At the conference leading exponents of Risk Communication, including CSIRO’s David Cox and University of Newcastle’s Lynn Frewer and Mary Brennan presented on food and risk perception to over 300 delegates. Building Trust in […]
Operation Waiheke—Case Studies Part 2
Continuing our look at Risk Communication case studies, in the run up to our Risk Communication workshop with NZBIO and CFRCANZ we take a look at an unusual incident in New Zealand in 2005 that threatened an entire industry, yet turned into a triumph of effective (risk) communication by MAF (now MPI). — Hoaxes can […]
Food Security & Risk Communication
INTRODUCTION The food crises in 2007–2008 exposed the vulnerability and fragility of the current global food system and highlighted the increasing problem of urban food security and the need to effectively communicate to publics about food security issues. These represent a range of risk scenarios that the three paradigms of risk communication are well suited […]