Many of the approaches that are currently used to communicate in controversial, high concern or crisis situations are based on public agency models of public relations. These often less than truthful, sender-orientated methods take their core direction from PR strategies developed in the 50s and 60s largely at the behest of ‘Big Tobacco.’ These fail […]
Category: Risk Management
Thoughts on Food Risk Communication
Communication around issues of food risks has been a major task of food information associations around the world. Strategies borrowed from PR, demographic-based targeting, linear educational models, and use of ‘expert’ authorities and third party techniques are standard approaches to communicating food safety to diverse audiences. This article looks at some of the problems around […]
Risk Communication and The 95% Rule
Over the last 15 years we have seen defining studies published examining the social and psychological influences on risk communication, as well as highly relevant studies on social trust, the social amplification of risk framework, and the influence of risk on mass media. With such a burgeoning and dynamic research community exploring such a diverse […]
Decide Announce & Defend (DAD)
In our transparent Risk Society, the Decide, Announce, & Defend (DAD) approach to risk management and policy development is failing. Risk decisions should be infused into a long-term, interactive risk communication process that begins right at the beginning of decision/policy-making and continues as part of any organic process, embracing feedback and modifying decisions and communication […]