Last week we introduced an important rule of risk communication. The 95% rule informs risk managers that in any risk discourse, only 5% of the perceptions and concerns about risks relate to the technical facts about the risk, i.e. hazards. These measurable hazards (usually calculated in terms of probability x magnitude) are what risk analysts […]
Month: July 2013
Risk Communication and The 95% Rule
Over the last 15 years we have seen defining studies published examining the social and psychological influences on risk communication, as well as highly relevant studies on social trust, the social amplification of risk framework, and the influence of risk on mass media. With such a burgeoning and dynamic research community exploring such a diverse […]