95% Rule Part 2: Stakeholder Prediction

Last week we introduced an important rule of risk communication. The 95% rule informs risk managers that in any risk discourse, only 5% of the perceptions and concerns about risks relate to the technical facts about the risk, i.e. hazards. These measurable hazards (usually calculated in terms of probability x magnitude) are what risk analysts […]

Operation Waiheke—Case Studies Part 2

Continuing our look at Risk Communication case studies, in the run up to our Risk Communication workshop with NZBIO and CFRCANZ we take a look at an unusual incident in New Zealand in 2005 that threatened an entire industry, yet turned into a triumph of effective (risk) communication by MAF (now MPI). — Hoaxes can […]