Risk Communication and The 95% Rule

Over the last 15 years we have seen defining studies published examining the social and psychological influences on risk communication, as well as highly relevant studies on social trust, the social amplification of risk framework, and the influence of risk on mass media. With such a burgeoning and dynamic research community exploring such a diverse […]

Decide Announce & Defend (DAD)

In our transparent Risk Society, the Decide, Announce, & Defend (DAD) approach to risk management and policy development is failing. Risk decisions should be infused into a long-term, interactive risk communication process that begins right at the beginning of decision/policy-making and continues as part of any organic process, embracing feedback and modifying decisions and communication […]

Risk Communication & Biobusiness

Challenges facing organizations in Asia-Pacific Executive summary of presentation given at NZBIO Conference 2013 by Dr Andrew Powell CEO, Asia Biobusiness. Over the last 30 years the science of risk communication has been applied as part of efforts to communicate risks to audiences in a more effective manner. Demand for information on risks affecting the public […]

Beyond the Deficit Model

Communication professionals working in agricultural biotechnology are faced with a laundry list of problems when communicating with the public. Not least of these problems concern the technical difficulties of explaining what is a complex issue to a public overwhelmed with jargon, multiple messages and a whole host of other pressing issues competing for attention. Compounding […]

Frankenstein Food Fallacy

Guest Opinion Piece by Colin Jarvis When Mary Shelley wrote her book, Frankenstein, in 1818 she could not have imagined that we would still be talking about it today, 200 years later. We all know the story, don’t we? An evil Professor creates a monster called Frankenstein from bits of dead bodies. The monster then […]

Food Security & Risk Communication

INTRODUCTION The food crises in 2007–2008 exposed the vulnerability and fragility of the current global food system and highlighted the increasing problem of urban food security and the need to effectively communicate to publics about food security issues. These represent a range of risk scenarios that the three paradigms of risk communication are well suited […]