Risk Communication Workshop with NZBIO and CFRCANZ

Society has become extremely risk averse, where fear sells news. The consequence of this is increasing media attention towards perceived risks associated with novel technologies in food, agriculture, health and the environment. Every science-intensive organisation has to manage risk. There is a need to build trust and engage with stakeholders, reduce concern and communicate benefits […]

Beyond the Deficit Model

Communication professionals working in agricultural biotechnology are faced with a laundry list of problems when communicating with the public. Not least of these problems concern the technical difficulties of explaining what is a complex issue to a public overwhelmed with jargon, multiple messages and a whole host of other pressing issues competing for attention. Compounding […]

Frankenstein Food Fallacy

Guest Opinion Piece by Colin Jarvis When Mary Shelley wrote her book, Frankenstein, in 1818 she could not have imagined that we would still be talking about it today, 200 years later. We all know the story, don’t we? An evil Professor creates a monster called Frankenstein from bits of dead bodies. The monster then […]

Food Security & Risk Communication

INTRODUCTION The food crises in 2007–2008 exposed the vulnerability and fragility of the current global food system and highlighted the increasing problem of urban food security and the need to effectively communicate to publics about food security issues. These represent a range of risk scenarios that the three paradigms of risk communication are well suited […]